A frequent reaction to people who suggest internal company weblogs is “Why?”
Why should we add another communications channel when we have e-mail, phone, Microsoft Project and pieces of paper?
People have written books about this. But it’s always worth stressing the concrete, practical tasks you can achieve with this sort of technology. For a short version, James at Step Two Designs has summarised why his business uses internal blogs:
- “summary of all the proposals that we send out, so everyone knows what’s in the pipeline
- updates on projects as they are unfolding
- new ideas and interesting tidbits that we come across
- updates on business development activities, including monthly financial reports
- internal broadcast messages and requests for help”
These types of example probably say more to a manager than a thousand words of theoretical text about “communities”, “collaboration”, and of course “Enterprise 2.0″.
Posted by contentformula 